ROCKVILLE, MD—Choice Hotels International, Inc. has entered into a partnership with Clean the World to collect and recycle hotel soap and bottled amenities to help fight the spread of hygiene-related illnesses. The discarded items collected from Choice properties will be hygienically recycled and then distributed to people who are at risk of contracting preventable diseases, according to the company.
“At Choice, we have a comprehensive platform, Room for Responsibility, that outlines our key corporate social responsibility initiatives,” said Steve Joyce, CEO of Choice Hotels. “One of its pillars is our Room to be Green initiative, which focuses on reducing, reusing and recycling as well as promoting environmentally friendly practices throughout our hotel system and corporate offices.”
Since 2009, Clean the World’s global operation has contributed to a 30% reduction in pre-adolescent deaths from hygiene-related illnesses by providing soap and hygiene education to make hand washing a lifelong habit and encourage vigorous childhood development, according to the company.
“It’s hard for most of us to imagine how important soap is to people who are struggling,” said Shawn Seipler, founder and CEO of Clean the World. “The folks at Choice Hotels get it, and we are thrilled to have them join us at this level. By making a commitment to our sustainable, socially responsible program, Choice will turn trash into treasure and help change lives around the world.”